empower.

I empower.

Accomplished and highly artistic design leader passionate about creating intuitive, user-centered, and visually engaging digital experiences that drive business growth and customer satisfaction while staying on the cutting edge of design trends and technologies.  Demonstrated ability to motivate and inspire design teams and productively collaborate in cross-functional environments, communicating effectively with all levels of the organization to achieve exceptional results.

UX Visual Design Manager

Informatica / Redwood City, CA / 2008 - 2023

As the UX Visual Design Manager, I led my team to provide visual solutions for all of Informatica’s enterprise software products. Working with a culturally and geographically diverse group, I developed and communicated visual design goals, guidelines, and specifications across all products. There was a high emphasis on user-centered design, design thinking, and building products with a comprehensive design system. The design systems we established and managed included a vast icon library and various product component toolkits. I worked closely with the UX architects and designers as well as the product management and development teams so my team could deliver the highest quality solutions. I also contributed to strategy, facilitating design workshops, research, and team competencies. 

Informatica products are a wide range of cloud applications that help organizations manage data. Since 2017, the UX team has pushed the designs of these products with innovative concepts to reach a broader user base and provide optimal usability in the cloud environment. Our team’s main goal was to empower users to use complex products, incorporating AI and machine learning into multiple products, all while being accessible. 

Creative Director, UX Design

Sonopia / Palo Alto, CA / 2006 - 2008

I worked with the Marketing Director and product teams to launch the Sonopia product in April 2007. I oversaw creative development for all Sonopia partner marketing initiatives and corporate communications, including print and online direct marketing, event marketing, website design, packaging, and the out-of-box experience. I also developed and maintained the Sonopia brand and partner brands and managed our relationships with ad agencies and freelancers. I was also responsible for the creative services processes, budgets, and project timelines. Product and marketing brainstorms were also an integral aspect of this position to create new products and features. I always strived to reach team goals and motivated the team to attain a high level of quality in all creative output.

Owner, Creative Director, UX Design

Violet Design / San Mateo, CA / 2001 - 2006

Owned and operated a design consultancy with several clients whose projects ranged from interactive to print, including website design, information architecture, illustration, logo development, brand development, advertising, and invitation design. Responsible for managing contract/freelance employees, relationships, budgets, and timelines.

Creative Director, UX Design

AgileTV / Menlo Park, CA / 2001 - 2001

My responsibilities were to establish and maintain the AgileTV brand and sub-brands. Hire and manage freelance designers, writers, and creative agencies. Develop design direction for the user experience of the AgileTV product. Document design standards and guidelines for use inside the company and with strategic partners. Our team submitted and received a US Patent for “Speech to Screen” visual feedback while developing a remote-controlled voice command.

Lead Art Director

Electronic Arts / Redwood City, CA / 2000 - 2001

I led the team that developed and maintained EA.com brand standards and site-wide design guidelines. I managed and mentored a group of three art directors and six designers to design the first release of EA.com, including various simple games and marketing landing pages.

Other Experiences

Senior Art Director / Modem Media / San Francisco, CA

Senior Art Director / Euro RSCG / San Francisco, CA

Senior Art Director / CKS / San Francisco, CA

Senior Designer / The Wilcher Group / Redmond, WA